From the time you wake up tomorrow morning until the time you get to sleep, you will see somewhere in the range of 8,000 advertisements. A fact that, as a culture, we are unanimously resentful of. From YouTube pop ups ads, to the hacky and overdone auto commercials “declaring war of high prices” that appear on local stations when we’re just trying to watch a ballgame. It’s enough to drive you nuts. Manner was born out of a strong distaste for this clickbait commerce, and after five minutes of talking shop with Dave Imber (VP of CigarClub), I could see the feeling was very mutual. We’re proud to be partnering with CigarClub for this month’s box, and you should take pride in knowing the hard work in terms of product quality and relational intentionality that have been baked into this brand. Dave’s customers have affectionately titled themselves the CigarClub Family, and when you see the scope of CigarClubs approach to business, you can see the tribal aspect of their community on full display. Each Friday, Dave joins his longtime friend and coworker Griff Howie for a YouTube livestream video titled “Friday’s At 4” in which they join the CigarClub family in discussing everything from the latest updates in the CigarClub universe to the life updates of their community. I joined the “FA4” stream last Friday, and seeing the flow of “congratulations!” comments roll through when one of the members announced his engagement made it clear to me that I was partaking in a community founded on genuine connection. As easy as it can be to become cynical about the state of marketing in this day and age, witnessing the CigarClub process in action gave me hope that businesses with noble intentions can and will forge their path to success.